Robophobia : When the AI shuffles in rap !

March 11, 2024 by
Dany Tétreault/Fondateur

The rap duo EARTHGANG, nominated for the prestigious Grammy Awards, plunged head-first into the world of AI technology with its latest five-song EP, entitled ROBOPHOBIA.

This new musical project features a collaboration with emerging talent Tommy Newport and legendary Hip-Hop icon Snoop Dogg.

What makes this release particularly intriguing is the innovative use of five music visualizers entirely generated by artificial intelligence, by the signatories of J.Cole.  

These visualizers are accompanied by multiple ads that explore different Afro-futuristic themes, helping the duo to defy ubiquitous algorithms with panache.

ROBOPHOBIA is part of the "EARTHGANG vs the Algorithm" series. This EP marks a natural evolution since their previous project, RIP Human Art.  

With this new opus, the duo takes fans on a journey through a dystopian future, scrutinizing the repercussions of contemporary technologies such as artificial intelligence on humanity.

Even before its release, the highly conceptual concept of ROBOPHOBIA was teased through smart ads and a toll-free issue, offering a light and satirical perspective on a subject often perceived as intimidating. Through a musical production influenced by elements of funk, rock and Hip-Hop, this EP allows fans to follow the spirit of two innovators seeking to creatively express their most extreme ideas.

Dany Tétreault/Fondateur March 11, 2024